{"title":"BLACK FRIDAY","description":"\u003cp\u003e50% off Black Friday \/ Products on sale get an extra 50% off \/ Free Shipping on orders over 25 euros\u003c\/p\u003e","products":[{"product_id":"poster-30x40cm-20","title":"Poster 30x40cm","description":"\u003cul\u003e\n\u003cli\u003eRedesign your space with this beautiful poster.\u003c\/li\u003e\n\u003cli\u003eComes with or without a frame \u003c\/li\u003e\n\u003cli\u003eDimensions: 30x40cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e*Frame available in Black or White: Please write in Notes what colour you prefer. \u003c\/strong\u003e\u003c\/p\u003e","brand":"F\/Φ Wall Art","offers":[{"title":"no 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or Wooden: Please write in Notes what colour you prefer. \u003c\/strong\u003e\u003c\/p\u003e","brand":"F\/Φ Wall Art","offers":[{"title":"A4 no frame","offer_id":33047454842955,"sku":null,"price":6.9,"currency_code":"EUR","in_stock":false},{"title":"A4 framed","offer_id":33047454875723,"sku":null,"price":13.9,"currency_code":"EUR","in_stock":false},{"title":"A3 no frame","offer_id":33047454908491,"sku":null,"price":8.0,"currency_code":"EUR","in_stock":true},{"title":"A3 framed","offer_id":33047454941259,"sku":null,"price":21.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5365\/3067\/products\/3.png?v=1611760951"},{"product_id":"dried-leaf","title":"Dried Leaf","description":"\u003cul class=\"product-specs-list util-clearfix\" data-mce-fragment=\"1\"\u003e\n\u003cli class=\"product-prop line-limit-length\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"property-title\" data-mce-fragment=\"1\" mce-data-marked=\"1\"\u003eNaturally 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data-v-b2d850ea=\"\"\u003e10 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"F\/Φ Athens Concept Store","offers":[{"title":"Default Title","offer_id":39848373026891,"sku":"","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5365\/3067\/products\/image_89a3498f-f0ab-4015-8cf0-ffd4ccb4ae18.jpg?v=1662469423"},{"product_id":"poster-95","title":"Take it Easy Poster","description":"\u003cul\u003e\n\u003cli\u003eRedesign your space with this beautiful poster.\u003c\/li\u003e\n\u003cli\u003eComes with or without a frame \u003c\/li\u003e\n\u003cli\u003eFrame available in Black, White: Please write in Notes what colour you prefer. \u003c\/li\u003e\n\u003cli\u003eDimensions: A3 (30x42cm) , A4 (21x29.7cm) , 40x50cm , 50x70cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"F\/Φ Wall Art","offers":[{"title":"21x29.7cm no frame","offer_id":44481540129088,"sku":null,"price":6.99,"currency_code":"EUR","in_stock":false},{"title":"21x29.7cm framed","offer_id":44481540161856,"sku":null,"price":12.99,"currency_code":"EUR","in_stock":false},{"title":"30x42cm no frame","offer_id":44481540194624,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true},{"title":"30x42cm framed","offer_id":44481540227392,"sku":null,"price":16.99,"currency_code":"EUR","in_stock":false},{"title":"40x50cm no frame","offer_id":44481540260160,"sku":null,"price":24.99,"currency_code":"EUR","in_stock":false},{"title":"50x70cm no frame","offer_id":44481540292928,"sku":null,"price":29.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5365\/3067\/products\/31.png?v=1676920887"},{"product_id":"poster-98","title":"Pink Rainbow Poster","description":"\u003cul\u003e\n\u003cli\u003eRedesign your space with this beautiful poster.\u003c\/li\u003e\n\u003cli\u003eComes with or without a frame \u003c\/li\u003e\n\u003cli\u003eFrame available in Black, White: Please write in Notes what colour you prefer. \u003c\/li\u003e\n\u003cli\u003eDimensions: A3 (30x42cm) , A4 (21x29.7cm) , 40x50cm , 50x70cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"F\/Φ Wall Art","offers":[{"title":"21x29.7cm no frame","offer_id":44486459752768,"sku":null,"price":6.9,"currency_code":"EUR","in_stock":false},{"title":"21x29.7cm framed","offer_id":44486459785536,"sku":null,"price":13.9,"currency_code":"EUR","in_stock":false},{"title":"30x42cm no frame","offer_id":44486459818304,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true},{"title":"30x42cm framed","offer_id":44486459851072,"sku":null,"price":21.9,"currency_code":"EUR","in_stock":false},{"title":"40x50cm no frame","offer_id":44486459883840,"sku":null,"price":29.9,"currency_code":"EUR","in_stock":false},{"title":"50x70cm no frame","offer_id":44486459916608,"sku":null,"price":32.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5365\/3067\/files\/ChatGPT_Image_Mar_3_2026_at_04_43_58_PM.png?v=1772549057"},{"product_id":"tangsi-dress","title":"Tangsi Dress","description":"\u003cp\u003eStretchy mini dress with sheer details, long sleeves, and waist cutout. No zippers or buttons for a flawless, body-hugging fit.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Waves + Sunsets","offers":[{"title":"S\/M \/ Pink","offer_id":47617400832339,"sku":"","price":64.9,"currency_code":"EUR","in_stock":false},{"title":"M\/L \/ Pink","offer_id":49679228600659,"sku":null,"price":64.9,"currency_code":"EUR","in_stock":false},{"title":"L\/XL \/ Pink","offer_id":49679228633427,"sku":null,"price":64.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5365\/3067\/files\/ChatGPT_Image_Apr_22_2026_at_03_00_38_PM.png?v=1776859261"},{"product_id":"maya-bay-ionian-blue","title":"Maya Bay - Ionian Blue","description":"\u003ch2\u003eThe Maya Bay Dress\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eA dress made to accompany you every season, to every occasion. Perfect to dress up or down. \u003c\/span\u003e\u003cspan\u003eAn elastic and comfortable midi dress with no zippers or buttons so you can feel as comfy as possible as it just takes the shape of your body and highlights its beauty.  Comes with a gold small chain to add a little bit of something which you wear also as a necklace. The length is midi to make it perfect for any occasion from walks in the city to date nights and picnics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis dress is part of our Remake Project. We have \u003c\/span\u003eutilized and altered beautiful deadstock fabrics to bring new life to retro materials of Athens. \u003c\/p\u003e\n\u003cp dir=\"ltr\" id=\"tw-target-text\" data-placeholder=\"Translation\" class=\"tw-data-text tw-text-large tw-ta\"\u003e\u003cspan lang=\"el\" class=\"Y2IQFc\"\u003eΈνα φόρεμα φτιαγμένο για να σε συνοδεύει κάθε εποχή, σε κάθε περίσταση. Ιδανικό για casual αλλά και καλό ντύσιμο. Ένα ελαστικό και άνετο μίντι φόρεμα χωρίς φερμουάρ ή κουμπιά για να νιώθετε όσο το δυνατόν πιο άνετα καθώς απλώς παίρνει το σχήμα του σώματός σας και αναδεικνύει την ομορφιά του. Συνοδεύεται από μια χρυσή μικρή αλυσίδα για να προσθέσετε λίγο κάτι έξτρα, την οποία φοράτε και ως κολιέ. Το μήκος είναι midi για να το κάνει τέλειο για κάθε περίσταση από βόλτες στην πόλη μέχρι βραδιές ραντεβού και πικνίκ. Το μπούστο είναι αθλητικό για να αναδυκνείει ώμους και χέρια. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eΑυτό το φόρεμα είναι μέρος του Remake Project μας. Χρησιμοποιήσαμε και τροποποιήσαμε όμορφα υφάσματα για να δώσουμε νέα ζωή στα ρετρό υλικά της Αθήνας.\u003c\/p\u003e\n\u003ch3\u003ePRODUCT DETAILS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003esleeveless\u003c\/li\u003e\n\u003cli\u003elength is midi\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eelastic with no zipper, no buttons\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eMATERIALS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFabric: 95% PA, 5%EL\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOrigin: Athens Greece\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCARE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDo not bleach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMachine wash 30 degrees\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWash with similar colours\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLow iron\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eSIZE\/FIT\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMidi Lenght\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e3 sizes available in S\/M that covers from XS-M and M\/L that covers from M to L and L\/XL for bigger sizes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFilareti wears M\/L\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDESIGNER'S LOVE LETTER\u003c\/span\u003e\u003c\/h3\u003e\n\u003cblockquote\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eDear W\u0026amp;S girl,\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eFirstly I want to thank you for being here, for checking out this piece right now. This is a note I wrote to you before you even clicked on this page, perhaps even before this piece was created. In fact this is a note that was written on the 22\/8\/23 at 2:05am while I was fighting insomnia thinking about how will I look wearing the pieces I designed for you to love them as much as I do.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eSee, I like my dresses a bit sexy, a bit comfy, a bit quirky, a bit cute, a bit classy but most importantly for me I want them to be effortlessly beautiful meaning that I don’t have to try too hard to look and feel good in them. I want my dresses to be a canvas to express my creativity.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eI know that is hard sometimes for us girls. And this is why I’m writing this to you. Even though I created this brand to be different from the industry standards I caught myself the other day thinking that I have to lose these extra 5kg I gained since the pandemic if I want to photoshoot these clothes myself so they can look better. I didn’t loose these kilos. Then I started thinking that perhaps I could airbrush my teeth cause they don’t look the whitest white they have looked as if a dress would look better if my teeth are white. Five minutes ago, right before I started writing this letter to you my girl I said a big “enough” to myself and here is why. It is so easy to fall back to the small checklist of how we are supposed to look like.\u003c\/span\u003e\u003cspan class=\"S1PPyQ white-space-prewrap\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eBut this is a line, a brand that has come to this world to represent your and mine inner beauty. It’s here to show to the world that true beauty is indeed effortless. Wearing a piece you love is all you need to make you feel good in it. It means that there is something in this creation that you connect with, perhaps the colour or the style, the way it feels, the way you can move or dance wearing it. Wearing a mini dress just because you like it without thinking how your thighs will look like or a midi dress cause it feels like a feather without looking if your stomach “shows” that’s what effortlessly beautiful means to me.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eMy dear girl, this line is here to proudly show the raw beauty of all of us and can’t and won’t try the traditional ways of the fashion industry to sell this item. No photoshop, no skinny models, no professional touching, not even a professional camera and setting. This is the raw beauty of a pretty dress worn by a feminine soul, feeling… effortlessly beautiful.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eI hope you will feel this kind of freedom every time you wear it.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003exoxo,\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eF\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Waves + Sunsets","offers":[{"title":"One size \/ Light Blue","offer_id":47642416742739,"sku":"","price":39.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5365\/3067\/products\/image_c62fe3b7-cee2-4842-84b1-ef36c1c07c9a.jpg?v=1687166783"},{"product_id":"maya-bay-pink","title":"Maya Bay - Pink","description":"\u003ch2\u003eThe Maya Bay Dress\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eA dress made to accompany you every season, to every occasion. Perfect to dress up or down. \u003c\/span\u003e\u003cspan\u003eAn elastic and comfortable midi dress with no zippers or buttons so you can feel as comfy as possible as it just takes the shape of your body and highlights its beauty.  Comes with a gold small chain to add a little bit of something which you wear also as a necklace. The length is midi to make it perfect for any occasion from walks in the city to date nights and picnics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis dress is part of our Remake Project. We have \u003c\/span\u003eutilized and altered beautiful deadstock fabrics to bring new life to retro materials of Athens. \u003c\/p\u003e\n\u003cp dir=\"ltr\" id=\"tw-target-text\" data-placeholder=\"Translation\" class=\"tw-data-text tw-text-large tw-ta\"\u003e\u003cspan lang=\"el\" class=\"Y2IQFc\"\u003eΈνα φόρεμα φτιαγμένο για να σε συνοδεύει κάθε εποχή, σε κάθε περίσταση. Ιδανικό για casual αλλά και καλό ντύσιμο. Ένα ελαστικό και άνετο μίντι φόρεμα χωρίς φερμουάρ ή κουμπιά για να νιώθετε όσο το δυνατόν πιο άνετα καθώς απλώς παίρνει το σχήμα του σώματός σας και αναδεικνύει την ομορφιά του. Συνοδεύεται από μια χρυσή μικρή αλυσίδα για να προσθέσετε λίγο κάτι έξτρα, την οποία φοράτε και ως κολιέ. Το μήκος είναι midi για να το κάνει τέλειο για κάθε περίσταση από βόλτες στην πόλη μέχρι βραδιές ραντεβού και πικνίκ. Το μπούστο είναι αθλητικό για να αναδυκνείει ώμους και χέρια. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eΑυτό το φόρεμα είναι μέρος του Remake Project μας. Χρησιμοποιήσαμε και τροποποιήσαμε όμορφα υφάσματα για να δώσουμε νέα ζωή στα ρετρό υλικά της Αθήνας.\u003c\/p\u003e\n\u003ch3\u003ePRODUCT DETAILS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003esleeveless\u003c\/li\u003e\n\u003cli\u003elength is midi\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eelastic with no zipper, no buttons\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eMATERIALS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFabric: 95% PA, 5%EL\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOrigin: Athens Greece\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCARE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDo not bleach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMachine wash 30 degrees\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWash with similar colours\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLow iron\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eSIZE\/FIT\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMidi Lenght\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e3 sizes available in S\/M that covers from XS-M and M\/L that covers from M to L and L\/XL for bigger sizes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFilareti wears M\/L\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDESIGNER'S LOVE LETTER\u003c\/span\u003e\u003c\/h3\u003e\n\u003cblockquote\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eDear W\u0026amp;S girl,\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eFirstly I want to thank you for being here, for checking out this piece right now. This is a note I wrote to you before you even clicked on this page, perhaps even before this piece was created. In fact this is a note that was written on the 22\/8\/23 at 2:05am while I was fighting insomnia thinking about how will I look wearing the pieces I designed for you to love them as much as I do.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eSee, I like my dresses a bit sexy, a bit comfy, a bit quirky, a bit cute, a bit classy but most importantly for me I want them to be effortlessly beautiful meaning that I don’t have to try too hard to look and feel good in them. I want my dresses to be a canvas to express my creativity.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eI know that is hard sometimes for us girls. And this is why I’m writing this to you. Even though I created this brand to be different from the industry standards I caught myself the other day thinking that I have to lose these extra 5kg I gained since the pandemic if I want to photoshoot these clothes myself so they can look better. I didn’t loose these kilos. Then I started thinking that perhaps I could airbrush my teeth cause they don’t look the whitest white they have looked as if a dress would look better if my teeth are white. Five minutes ago, right before I started writing this letter to you my girl I said a big “enough” to myself and here is why. It is so easy to fall back to the small checklist of how we are supposed to look like.\u003c\/span\u003e\u003cspan class=\"S1PPyQ white-space-prewrap\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eBut this is a line, a brand that has come to this world to represent your and mine inner beauty. It’s here to show to the world that true beauty is indeed effortless. Wearing a piece you love is all you need to make you feel good in it. It means that there is something in this creation that you connect with, perhaps the colour or the style, the way it feels, the way you can move or dance wearing it. Wearing a mini dress just because you like it without thinking how your thighs will look like or a midi dress cause it feels like a feather without looking if your stomach “shows” that’s what effortlessly beautiful means to me.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eMy dear girl, this line is here to proudly show the raw beauty of all of us and can’t and won’t try the traditional ways of the fashion industry to sell this item. No photoshop, no skinny models, no professional touching, not even a professional camera and setting. This is the raw beauty of a pretty dress worn by a feminine soul, feeling… effortlessly beautiful.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eI hope you will feel this kind of freedom every time you wear it.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003exoxo,\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eF\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Waves + Sunsets","offers":[{"title":"One size","offer_id":47642405142867,"sku":"","price":39.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5365\/3067\/products\/image_a1c05e79-c1e1-4598-bf08-3dac093b6e84.jpg?v=1687167164"},{"product_id":"diani-wine","title":"Diani Wine","description":"\u003ch2\u003eThe Diani Dress\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eA dress so beautiful, easy and chic that will become your favorite piece. A maxi dress \u003c\/span\u003e\u003cspan\u003ewith no zippers or buttons so you can feel as comfy as possible. With long big sleeves and V neck. Looks like a wrap dress and comes with a crossover belt to fit perfectly. Lightweight and anti-wrinkle. The length is maxi to make it perfect for any occasion. Style it with sandals, trainers or dress it up for an occasion with accessories and heels. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGot its name and colors by Diani Beach, a major beach on the Indian Ocean coast of Kenya. It is located 30 kilometres south of Mombasa, in Kwale County. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis dress is part of our Remake Project. We have \u003c\/span\u003eutilized and altered beautiful deadstock fabrics to bring new life to retro materials of Athens. \u003c\/p\u003e\n\u003cp class=\"tw-data-text tw-text-large tw-ta\" data-placeholder=\"Translation\" id=\"tw-target-text\" dir=\"ltr\"\u003eΈνα φόρεμα τόσο όμορφο, εύκολο και σικάτο που θα γίνει το αγαπημένο σας κομμάτι. Ένα maxi φόρεμα χωρίς φερμουάρ ή κουμπιά για να αισθάνεστε όσο πιο άνετα γίνεται. Με μακριά μανίκια και V λαιμόκοψη. Μοιάζει με wrap φόρεμα και συνοδεύεται από μια ζώνη crossover για να εφαρμόζει τέλεια. στο μπούστο και τη μέση. Ελαφρύ και χωρίς να τσαλακώνεται. Το μήκος είναι μάξι για να το κάνει τέλειο για κάθε περίσταση. Συνδυάστε το με σανδάλια, αθλητικά ή φορέστε το για μια περίσταση με αξεσουάρ και γόβες ή πλατφόρμες.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eΠήρε το όνομα και τα χρώματά του από την Diani Beach, μια παραλία στην ακτή του Ινδικού Ωκεανού της Κένυας. Βρίσκεται 30 χιλιόμετρα νότια της Μομπάσα, στην κομητεία Kwale.\u003cbr\u003e\u003cbr\u003eΑυτό το φόρεμα είναι μέρος του Remake Project μας. Χρησιμοποιήσαμε και τροποποιήσαμε όμορφα υφάσματα για να δώσουμε νέα ζωή στα ρετρό υλικά της Αθήνας.\u003c\/p\u003e\n\u003ch3\u003ePRODUCT DETAILS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003elong sleeve\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003elength is maxi\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eelastic with no zipper, no buttons\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eMATERIALS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFabric: elastane \u003cb data-mce-fragment=\"1\"\u003elightweight, strong, very elastic\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOrigin: Athens Greece\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCARE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDo not bleach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMachine wash 30 degrees\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWash with similar colours\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLow iron\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eSIZE\/FIT\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMaxi Lenght\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size covers from XS to L \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDESIGNER'S LOVE LETTER\u003c\/span\u003e\u003c\/h3\u003e\n\u003cblockquote\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eDear W\u0026amp;S girl,\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eFirstly I want to thank you for being here, for checking out this piece right now. This is a note I wrote to you before you even clicked on this page, perhaps even before this piece was created. In fact this is a note that was written on the 22\/8\/23 at 2:05am while I was fighting insomnia thinking about how will I look wearing the pieces I designed for you to love them as much as I do.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eSee, I like my dresses a bit sexy, a bit comfy, a bit quirky, a bit cute, a bit classy but most importantly for me I want them to be effortlessly beautiful meaning that I don’t have to try too hard to look and feel good in them. I want my dresses to be a canvas to express my creativity.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eI know that is hard sometimes for us girls. And this is why I’m writing this to you. Even though I created this brand to be different from the industry standards I caught myself the other day thinking that I have to lose these extra 5kg I gained since the pandemic if I want to photoshoot these clothes myself so they can look better. I didn’t loose these kilos. Then I started thinking that perhaps I could airbrush my teeth cause they don’t look the whitest white they have looked as if a dress would look better if my teeth are white. Five minutes ago, right before I started writing this letter to you my girl I said a big “enough” to myself and here is why. It is so easy to fall back to the small checklist of how we are supposed to look like.\u003c\/span\u003e\u003cspan class=\"S1PPyQ white-space-prewrap\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eBut this is a line, a brand that has come to this world to represent your and mine inner beauty. It’s here to show to the world that true beauty is indeed effortless. Wearing a piece you love is all you need to make you feel good in it. It means that there is something in this creation that you connect with, perhaps the colour or the style, the way it feels, the way you can move or dance wearing it. Wearing a mini dress just because you like it without thinking how your thighs will look like or a midi dress cause it feels like a feather without looking if your stomach “shows” that’s what effortlessly beautiful means to me.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eMy dear girl, this line is here to proudly show the raw beauty of all of us and can’t and won’t try the traditional ways of the fashion industry to sell this item. No photoshop, no skinny models, no professional touching, not even a professional camera and setting. This is the raw beauty of a pretty dress worn by a feminine soul, feeling… effortlessly beautiful.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eI hope you will feel this kind of freedom every time you wear it.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003exoxo,\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eF\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Waves + Sunsets","offers":[{"title":"One size \/ Deep Red","offer_id":48139866767699,"sku":"","price":89.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5365\/3067\/products\/image_46dab123-e09e-415a-84cd-2ff6c9411235.jpg?v=1755678877"},{"product_id":"rattan-rainbow-wall-decoration","title":"Rattan Rainbow Wall Decoration","description":"\u003ctable data-v-6bfc70c6=\"\" data-mce-fragment=\"1\"\u003e\n\u003ctbody data-mce-fragment=\"1\"\u003e\n\u003ctr data-v-6bfc70c6=\"\" data-mce-fragment=\"1\"\u003e\n\u003ctd class=\"prop-name\" data-v-6bfc70c6=\"\" data-mce-fragment=\"1\"\u003eColor\u003c\/td\u003e\n\u003ctd data-v-6bfc70c6=\"\" data-mce-fragment=\"1\"\u003ebeige\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-v-6bfc70c6=\"\" data-mce-fragment=\"1\"\u003e\n\u003ctd class=\"prop-name\" data-v-6bfc70c6=\"\" data-mce-fragment=\"1\"\u003eMaterial\u003c\/td\u003e\n\u003ctd data-v-6bfc70c6=\"\" data-mce-fragment=\"1\"\u003erattan\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-v-6bfc70c6=\"\" data-mce-fragment=\"1\"\u003e\n\u003ctd class=\"prop-name\" data-v-6bfc70c6=\"\" data-mce-fragment=\"1\"\u003eUse\u003c\/td\u003e\n\u003ctd data-v-6bfc70c6=\"\" data-mce-fragment=\"1\"\u003ea cute wall decor for any room\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-v-6bfc70c6=\"\" data-mce-fragment=\"1\"\u003e\n\u003ctd class=\"prop-name\" data-v-6bfc70c6=\"\" data-mce-fragment=\"1\"\u003eSize\u003c\/td\u003e\n\u003ctd data-v-6bfc70c6=\"\" data-mce-fragment=\"1\"\u003e\n\u003ch1 class=\"h1 page-title\" data-mce-fragment=\"1\" itemprop=\"name\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e31Χ28\u003c\/span\u003ecm\u003c\/h1\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"F\/Φ Athens Concept Store","offers":[{"title":"Default Title","offer_id":46516691796307,"sku":"","price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5365\/3067\/products\/diakosm-toixoy-raffia-apsida-31x28.jpg?v=1681477338"},{"product_id":"en-vau-mini-dress","title":"En Vau Mini Dress","description":"\u003ch2\u003eThe En Vau Dress\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eWelcome to your new go-to: the En Vau Mini Dress! This 'fabric-ulous' little number is crafted from a blend of cotton and Lycra, with a mini length to show off your assets. Made from lightweight fabric, the En Vau Mini Dress is perfect for breezy summer days. Its comfortable shape and breathable material make it an ideal choice for those who seek comfort and ease in their wardrobe.\u003cspan\u003eThe En Vau Mini Dress offers effortless style that can transition from day to night, making it the perfect choice for any occasion. The luxuriously comfortable fit will keep you looking and feeling your best, no matter where your day takes you. \u003c\/span\u003e\u003c\/span\u003eStyle it with sandals, trainers or dress it up for an occasion with accessories and heels. Rock some blooming-beautiful style with the green and blue floral pattern, and you'll be the belle of the ball! \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGot its name and colors by En Vau Beach, surrounded by towering cliffs and characterised by a series of narrow limestone coves. The beach stretches across 20 kilometres of coastline between Cassis and Marseille\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis dress is part of our Remake Project. We have \u003c\/span\u003eutilized and altered beautiful deadstock fabrics to bring new life to retro materials of Athens. \u003c\/p\u003e\n\u003cp class=\"tw-data-text tw-text-large tw-ta\" data-placeholder=\"Translation\" id=\"tw-target-text\" dir=\"ltr\"\u003ePRODUCT DETAILS\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSleeveless \u003c\/li\u003e\n\u003cli\u003elength is mini\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eelastic with no zipper, no buttons\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eMATERIALS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eFabric: Cotton Lycra\u003cb\u003e offers \u003cspan\u003ebreathability, durability, and ability to stretch. It is also resistant to wrinkles and fading\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOrigin: Athens Greece\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCARE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDo not bleach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMachine wash 30 degrees\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWash with similar colours\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLow iron\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eSIZE\/FIT\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMini Lenght\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size covers from XS to L \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDESIGNER'S LOVE LETTER\u003c\/span\u003e\u003c\/h3\u003e\n\u003cblockquote\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eDear W\u0026amp;S girl,\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eFirstly I want to thank you for being here, for checking out this piece right now. This is a note I wrote to you before you even clicked on this page, perhaps even before this piece was created. In fact this is a note that was written on the 22\/8\/23 at 2:05am while I was fighting insomnia thinking about how will I look wearing the pieces I designed for you to love them as much as I do.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eSee, I like my dresses a bit sexy, a bit comfy, a bit quirky, a bit cute, a bit classy but most importantly for me I want them to be effortlessly beautiful meaning that I don’t have to try too hard to look and feel good in them. I want my dresses to be a canvas to express my creativity.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eI know that is hard sometimes for us girls. And this is why I’m writing this to you. Even though I created this brand to be different from the industry standards I caught myself the other day thinking that I have to lose these extra 5kg I gained since the pandemic if I want to photoshoot these clothes myself so they can look better. I didn’t loose these kilos. Then I started thinking that perhaps I could airbrush my teeth cause they don’t look the whitest white they have looked as if a dress would look better if my teeth are white. Five minutes ago, right before I started writing this letter to you my girl I said a big “enough” to myself and here is why. It is so easy to fall back to the small checklist of how we are supposed to look like.\u003c\/span\u003e\u003cspan class=\"S1PPyQ white-space-prewrap\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eBut this is a line, a brand that has come to this world to represent your and mine inner beauty. It’s here to show to the world that true beauty is indeed effortless. Wearing a piece you love is all you need to make you feel good in it. It means that there is something in this creation that you connect with, perhaps the colour or the style, the way it feels, the way you can move or dance wearing it. Wearing a mini dress just because you like it without thinking how your thighs will look like or a midi dress cause it feels like a feather without looking if your stomach “shows” that’s what effortlessly beautiful means to me.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eMy dear girl, this line is here to proudly show the raw beauty of all of us and can’t and won’t try the traditional ways of the fashion industry to sell this item. No photoshop, no skinny models, no professional touching, not even a professional camera and setting. This is the raw beauty of a pretty dress worn by a feminine soul, feeling… effortlessly beautiful.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eI hope you will feel this kind of freedom every time you wear it.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003exoxo,\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eF\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Waves + Sunsets","offers":[{"title":"One Size","offer_id":46710769254739,"sku":"","price":34.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5365\/3067\/files\/image_24c30fe1-6c95-4577-9feb-c7c464dd87eb.jpg?v=1755678851"},{"product_id":"dassia-blue-playsuit","title":"Dassia Blue Playsuit","description":"\u003ch2\u003eThe Dassia Playsuit\u003c\/h2\u003e\n\u003cp\u003eStrut your stuff in style with the Dassia Playsuit! Made of cotton lycra, this one-shoulder beauty has roses and polka patterns in grey blue and pink colors for a look that'll have heads turning. Perfect for a night out, or just when you feel like being extra fashionable! (It'll be a \"polkadot on the i\" moment, if you know what we mean!)\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGot its name by Dassia Beach in Corfu: Dassia is a lengthy, sand-filled seashore with some strips of fine pebbles plus some scattered shale rocks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis piece is part of our Remake Project. We have \u003c\/span\u003eutilized and altered beautiful deadstock fabrics to bring new life to retro materials of Athens. \u003c\/p\u003e\n\u003cp class=\"tw-data-text tw-text-large tw-ta\" data-placeholder=\"Translation\" id=\"tw-target-text\" dir=\"ltr\"\u003ePRODUCT DETAILS\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOne Shoulder\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003elength is mini\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eelastic with no zipper, no buttons\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eMATERIALS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eFabric: Cotton Lycra\u003cb\u003e offers \u003cspan\u003ebreathability, durability, and ability to stretch. It is also resistant to wrinkles and fading\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOrigin: Athens Greece\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCARE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDo not bleach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMachine wash 30 degrees\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWash with similar colours\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLow iron\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eSIZE\/FIT\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMini Lenght\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size covers from XS to L \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDESIGNER'S LOVE LETTER\u003c\/span\u003e\u003c\/h3\u003e\n\u003cblockquote\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eDear W\u0026amp;S girl,\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eFirstly I want to thank you for being here, for checking out this piece right now. This is a note I wrote to you before you even clicked on this page, perhaps even before this piece was created. In fact this is a note that was written on the 22\/8\/23 at 2:05am while I was fighting insomnia thinking about how will I look wearing the pieces I designed for you to love them as much as I do.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eSee, I like my dresses a bit sexy, a bit comfy, a bit quirky, a bit cute, a bit classy but most importantly for me I want them to be effortlessly beautiful meaning that I don’t have to try too hard to look and feel good in them. I want my dresses to be a canvas to express my creativity.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eI know that is hard sometimes for us girls. And this is why I’m writing this to you. Even though I created this brand to be different from the industry standards I caught myself the other day thinking that I have to lose these extra 5kg I gained since the pandemic if I want to photoshoot these clothes myself so they can look better. I didn’t loose these kilos. Then I started thinking that perhaps I could airbrush my teeth cause they don’t look the whitest white they have looked as if a dress would look better if my teeth are white. Five minutes ago, right before I started writing this letter to you my girl I said a big “enough” to myself and here is why. It is so easy to fall back to the small checklist of how we are supposed to look like.\u003c\/span\u003e\u003cspan class=\"S1PPyQ white-space-prewrap\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eBut this is a line, a brand that has come to this world to represent your and mine inner beauty. It’s here to show to the world that true beauty is indeed effortless. Wearing a piece you love is all you need to make you feel good in it. It means that there is something in this creation that you connect with, perhaps the colour or the style, the way it feels, the way you can move or dance wearing it. Wearing a mini dress just because you like it without thinking how your thighs will look like or a midi dress cause it feels like a feather without looking if your stomach “shows” that’s what effortlessly beautiful means to me.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eMy dear girl, this line is here to proudly show the raw beauty of all of us and can’t and won’t try the traditional ways of the fashion industry to sell this item. No photoshop, no skinny models, no professional touching, not even a professional camera and setting. This is the raw beauty of a pretty dress worn by a feminine soul, feeling… effortlessly beautiful.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eI hope you will feel this kind of freedom every time you wear it.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003exoxo,\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eF\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Waves + Sunsets","offers":[{"title":"One Size \/ Multiple","offer_id":46793791832403,"sku":null,"price":49.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5365\/3067\/files\/image_0057cb0c-2b0f-4185-8f83-d373bb6056c5.jpg?v=1688035255"},{"product_id":"macaw-dress-chocolate","title":"Macaw Dress Chocolate","description":"\u003ch2\u003eThe Macaw Dress Chocolate\u003c\/h2\u003e\n\u003cp\u003eExperience the extraordinary comfort of the Macaw Dress Chocolate. Crafted from a luxuriously soft fabric, the unique cross-over design is tailored to hug your curves perfectly and move with you throughout the day. With its warm chocolate hue, it is sure to add a touch of elegance to your wardrobe.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis dress is part of our Remake Project. We have \u003c\/span\u003eutilized and altered beautiful deadstock fabrics to bring new life to retro materials of Athens. \u003c\/p\u003e\n\u003cp class=\"tw-data-text tw-text-large tw-ta\" data-placeholder=\"Translation\" id=\"tw-target-text\" dir=\"ltr\"\u003e\u003cbr\u003e\u003cbr\u003eΑυτό το φόρεμα είναι μέρος του Remake Project μας. Χρησιμοποιήσαμε και τροποποιήσαμε όμορφα υφάσματα για να δώσουμε νέα ζωή στα ρετρό υλικά της Αθήνας.\u003c\/p\u003e\n\u003ch3\u003ePRODUCT DETAILS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003elong sleeve\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003elength is maxi\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eelastic with no zipper, no buttons\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eMATERIALS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFabric: elastane \u003cb data-mce-fragment=\"1\"\u003elightweight, strong, very elastic\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOrigin: Athens Greece\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCARE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDo not bleach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMachine wash 30 degrees\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWash with similar colours\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLow iron\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eSIZE\/FIT\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMaxi Lenght\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size covers from XS to L \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDESIGNER'S LOVE LETTER\u003c\/span\u003e\u003c\/h3\u003e\n\u003cblockquote\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eDear W\u0026amp;S girl,\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eFirstly I want to thank you for being here, for checking out this piece right now. This is a note I wrote to you before you even clicked on this page, perhaps even before this piece was created. In fact this is a note that was written on the 22\/8\/23 at 2:05am while I was fighting insomnia thinking about how will I look wearing the pieces I designed for you to love them as much as I do.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eSee, I like my dresses a bit sexy, a bit comfy, a bit quirky, a bit cute, a bit classy but most importantly for me I want them to be effortlessly beautiful meaning that I don’t have to try too hard to look and feel good in them. I want my dresses to be a canvas to express my creativity.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eI know that is hard sometimes for us girls. And this is why I’m writing this to you. Even though I created this brand to be different from the industry standards I caught myself the other day thinking that I have to lose these extra 5kg I gained since the pandemic if I want to photoshoot these clothes myself so they can look better. I didn’t loose these kilos. Then I started thinking that perhaps I could airbrush my teeth cause they don’t look the whitest white they have looked as if a dress would look better if my teeth are white. Five minutes ago, right before I started writing this letter to you my girl I said a big “enough” to myself and here is why. It is so easy to fall back to the small checklist of how we are supposed to look like.\u003c\/span\u003e\u003cspan class=\"S1PPyQ white-space-prewrap\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eBut this is a line, a brand that has come to this world to represent your and mine inner beauty. It’s here to show to the world that true beauty is indeed effortless. Wearing a piece you love is all you need to make you feel good in it. It means that there is something in this creation that you connect with, perhaps the colour or the style, the way it feels, the way you can move or dance wearing it. Wearing a mini dress just because you like it without thinking how your thighs will look like or a midi dress cause it feels like a feather without looking if your stomach “shows” that’s what effortlessly beautiful means to me.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eMy dear girl, this line is here to proudly show the raw beauty of all of us and can’t and won’t try the traditional ways of the fashion industry to sell this item. No photoshop, no skinny models, no professional touching, not even a professional camera and setting. This is the raw beauty of a pretty dress worn by a feminine soul, feeling… effortlessly beautiful.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eI hope you will feel this kind of freedom every time you wear it.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003exoxo,\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eF\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Waves + Sunsets","offers":[{"title":"One size \/ Brown","offer_id":48139865981267,"sku":"","price":89.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5365\/3067\/files\/image_b0bd7575-eb2b-4f1b-bf7b-e4b258b2f881.jpg?v=1688126363"},{"product_id":"riviera-maxi-dress-chocolate-ocean-blue","title":"Riviera Maxi Dress Ocean Blue","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eThe Riviera Maxi Dress Ocean Blue\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eElevate any occasion with the Riviera Maxi Dress Ocean Blue. Crafted from a lightweight fabric, this slim-fit maxi dress features an alluring open back, and the exquisite ocean blue color will add a touch of sophistication to your wardrobe. Perfect to wear to all your special events, this dress will make a lasting impression.\u003c\/span\u003e \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis dress is part of our Remake Project. We have \u003c\/span\u003eutilized and altered beautiful deadstock fabrics to bring new life to retro materials of Athens. \u003c\/p\u003e\n\u003ch3\u003ePRODUCT DETAILS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003esleeveless\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003elength is maxi\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eelastic with no zipper, no buttons\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eMATERIALS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFabric: elastane \u003cb data-mce-fragment=\"1\"\u003elightweight, strong, very elastic\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOrigin: Athens Greece\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCARE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDo not bleach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMachine wash 30 degrees\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWash with similar colours\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLow iron\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eSIZE\/FIT\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMaxi Lenght\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize S\/M and L\/XL\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDESIGNER'S LOVE LETTER\u003c\/span\u003e\u003c\/h3\u003e\n\u003cblockquote\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eDear W\u0026amp;S girl,\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eFirstly I want to thank you for being here, for checking out this piece right now. This is a note I wrote to you before you even clicked on this page, perhaps even before this piece was created. In fact this is a note that was written on the 22\/8\/23 at 2:05am while I was fighting insomnia thinking about how will I look wearing the pieces I designed for you to love them as much as I do.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eSee, I like my dresses a bit sexy, a bit comfy, a bit quirky, a bit cute, a bit classy but most importantly for me I want them to be effortlessly beautiful meaning that I don’t have to try too hard to look and feel good in them. I want my dresses to be a canvas to express my creativity.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eI know that is hard sometimes for us girls. And this is why I’m writing this to you. Even though I created this brand to be different from the industry standards I caught myself the other day thinking that I have to lose these extra 5kg I gained since the pandemic if I want to photoshoot these clothes myself so they can look better. I didn’t loose these kilos. Then I started thinking that perhaps I could airbrush my teeth cause they don’t look the whitest white they have looked as if a dress would look better if my teeth are white. Five minutes ago, right before I started writing this letter to you my girl I said a big “enough” to myself and here is why. It is so easy to fall back to the small checklist of how we are supposed to look like.\u003c\/span\u003e\u003cspan class=\"S1PPyQ white-space-prewrap\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eBut this is a line, a brand that has come to this world to represent your and mine inner beauty. It’s here to show to the world that true beauty is indeed effortless. Wearing a piece you love is all you need to make you feel good in it. It means that there is something in this creation that you connect with, perhaps the colour or the style, the way it feels, the way you can move or dance wearing it. Wearing a mini dress just because you like it without thinking how your thighs will look like or a midi dress cause it feels like a feather without looking if your stomach “shows” that’s what effortlessly beautiful means to me.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eMy dear girl, this line is here to proudly show the raw beauty of all of us and can’t and won’t try the traditional ways of the fashion industry to sell this item. No photoshop, no skinny models, no professional touching, not even a professional camera and setting. This is the raw beauty of a pretty dress worn by a feminine soul, feeling… effortlessly beautiful.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eI hope you will feel this kind of freedom every time you wear it.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003exoxo,\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eF\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Waves + Sunsets","offers":[{"title":"One size","offer_id":47642160169299,"sku":"","price":79.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5365\/3067\/files\/ChatGPT_Image_Apr_22_2026_at_02_55_28_PM.png?v=1776858967"},{"product_id":"riviera-maxi-dress-champagne","title":"Riviera Maxi Dress Champagne","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Riviera Maxi Dress\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eElevate any occasion with the Riviera Maxi Dress. Crafted from a lightweight fabric, this slim-fit maxi dress features an alluring open back, and the exquisite champagne color will add a touch of sophistication to your wardrobe. Perfect to wear to all your special events, this dress will make a lasting impression.\u003c\/span\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis dress is part of our Remake Project. We have \u003c\/span\u003eutilized and altered beautiful deadstock fabrics to bring new life to retro materials of Athens. \u003c\/p\u003e\n\u003ch3\u003ePRODUCT DETAILS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003esleeveless\u003c\/li\u003e\n\u003cli\u003elength is maxi\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eelastic with no zipper, no buttons\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eMATERIALS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFabric: elastane \u003cb data-mce-fragment=\"1\"\u003elightweight, strong, very elastic\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOrigin: Athens Greece\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCARE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDo not bleach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMachine wash 30 degrees\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWash with similar colours\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLow iron\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eSIZE\/FIT\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMaxi Lenght\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize S\/M and L\/XL\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDESIGNER'S LOVE LETTER\u003c\/span\u003e\u003c\/h3\u003e\n\u003cblockquote\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eDear W\u0026amp;S girl,\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eFirstly I want to thank you for being here, for checking out this piece right now. This is a note I wrote to you before you even clicked on this page, perhaps even before this piece was created. In fact this is a note that was written on the 22\/8\/23 at 2:05am while I was fighting insomnia thinking about how will I look wearing the pieces I designed for you to love them as much as I do.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eSee, I like my dresses a bit sexy, a bit comfy, a bit quirky, a bit cute, a bit classy but most importantly for me I want them to be effortlessly beautiful meaning that I don’t have to try too hard to look and feel good in them. I want my dresses to be a canvas to express my creativity.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eI know that is hard sometimes for us girls. And this is why I’m writing this to you. Even though I created this brand to be different from the industry standards I caught myself the other day thinking that I have to lose these extra 5kg I gained since the pandemic if I want to photoshoot these clothes myself so they can look better. I didn’t loose these kilos. Then I started thinking that perhaps I could airbrush my teeth cause they don’t look the whitest white they have looked as if a dress would look better if my teeth are white. Five minutes ago, right before I started writing this letter to you my girl I said a big “enough” to myself and here is why. It is so easy to fall back to the small checklist of how we are supposed to look like.\u003c\/span\u003e\u003cspan class=\"S1PPyQ white-space-prewrap\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eBut this is a line, a brand that has come to this world to represent your and mine inner beauty. It’s here to show to the world that true beauty is indeed effortless. Wearing a piece you love is all you need to make you feel good in it. It means that there is something in this creation that you connect with, perhaps the colour or the style, the way it feels, the way you can move or dance wearing it. Wearing a mini dress just because you like it without thinking how your thighs will look like or a midi dress cause it feels like a feather without looking if your stomach “shows” that’s what effortlessly beautiful means to me.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eMy dear girl, this line is here to proudly show the raw beauty of all of us and can’t and won’t try the traditional ways of the fashion industry to sell this item. No photoshop, no skinny models, no professional touching, not even a professional camera and setting. This is the raw beauty of a pretty dress worn by a feminine soul, feeling… effortlessly beautiful.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eI hope you will feel this kind of freedom every time you wear it.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003exoxo,\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cem\u003e\u003cspan class=\"S1PPyQ\"\u003eF\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Waves + Sunsets","offers":[{"title":"One size \/ Grey","offer_id":47642151059795,"sku":"","price":79.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5365\/3067\/files\/ChatGPT_Image_Apr_22_2026_at_02_58_40_PM.png?v=1776859131"}],"url":"https:\/\/f-by-f.com\/en-cy\/collections\/black-friday.oembed?page=2","provider":"F\/Φ Athens Concept Store ","version":"1.0","type":"link"}