Effortlessly Beautiful

WAVES & SUNSETS

Our vision is to make every woman feel effortlessly beautiful in her... 

Waves & Sunsets collection

Our vision is to make every woman feel effortlessly beautiful in her body through the pieces we create. A limited collection of dresses, tops, skirts and more made to be worn in any occasion. Created and made in Greece. 
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A letter to you

Dear W&S girl,

Firstly I want to thank you for being here, for checking out this piece right now. This is a note I wrote to you before you even clicked on this page, perhaps even before this piece was created. In fact this is a note that was written on the 22/8/23 at 2:05am while I was fighting insomnia thinking about how will I look wearing the pieces I designed for you to love them as much as I do.

See, I like my dresses a bit sexy, a bit comfy, a bit quirky, a bit cute, a bit classy but most importantly for me I want them to be effortlessly beautiful meaning that I don’t have to try too hard to look and feel good in them. I want my dresses to be a canvas to express my creativity.

I know that it is hard sometimes for us girls. And this is why I’m writing this to you. Even though I created this brand to be different from the industry standards, it is so easy to fall back to the small checklist of how we are supposed to look like.

But this is a line, a brand that has come to this world to represent your and mine inner beauty. It’s here to show to the world that true beauty is indeed effortless.

Wearing a piece you love is all you need to make you feel good in it. It means that there is something in this creation that you connect with, perhaps the colour or the style, the way it feels, the way you can move or dance wearing it. Wearing a mini dress just because you like it without thinking how your thighs will look like or a midi dress cause it feels like a feather without looking if your stomach “shows” that’s what effortlessly beautiful means to me.

xo,

F