BLACK WEEK AT F/Φ

Clothing from €10–€50
New Festive bodysuits in the €30 section
Gifts • Home • Accessories — 2 + 1 FREE

Black Week·Limited stock·Ends Cyber Monday 23:59

Shop by Price

Find your favourites at every budget.

€10

Everyday pieces & last sizes at €10.

Shop €10

€20

Curated staples and tops at €20.

Shop €20

€30

Our best-sellers & festive bodysuits at €30.

Shop €30

€40

Elevated styles & outerwear at €40.

Shop €40

€50

Statement dresses & sets at €50.

Shop €50

Gifts • Home • Accessories — 2 + 1 FREE

Mix & match candles, mugs, jewelry, ornaments & cozy home details.
Add 3 items to your cart — the lowest-priced one is free.
Perfect for early Christmas gifting.

Effortless. Feminine. Curated.

F by Φ & Waves & Sunsets collections are designed in small batches, made to feel good and stay with you beyond one season. Black Week is our way to thank you — and make room for what's coming next.

When

Black Week: Black Monday → Cyber Monday · Ends 23:59

Where

Online at f-by-f.com & in store · Koukaki, Athens

Shipping

Free shipping in Greece

  • Evi -

    Filareti and her whole team are amazing!! They’re always there to answer any questions and help you find exactly what you need!! I’ve been going to the store for over 4 years and have bought everything from home decor to plants and even clothes. Everything is wonderful!!! 🫶

  • Vivi -

    "I wanted to congratulate you on your service and interest in me.

    Thumbs up for F by Φ…
    Keep crushing it 😜"

  • Katerina-Evgenia -

    "In addition to having fantastic and well-selected items (I've already shopped 2 times), their kindness and the attention they give to the order exceeds all expectations. The packaging is very careful, they made preparations for me to gift some things that I received and in general I give the 5 stars with all my heart! Go on like this!"

  • Rita -

    "Just received the super perfect shirt and it is even better than what I expected. Perfect fit and fabric. Thank you very much for the flawless customer service <3"

  • Maria -

    "Ok I have no words. They have never helped me more precisely with the sizes! Thank you so much. And the gift inside and the card and the whole packaging..... I felt so special! I wish you many, many more years of business and you just won another customer"

  • Domna -

    "Great surprise to find a handwritten card in my package! It is very important to keep human contact and appreciation alive. Congratulation, continue like this!"

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