Winter Sale
Selected pieces you’ll wear now & later
Νέες Παραλαβές – Just Arrived
Limited pieces, full price
Worth it from the Sale
Our best styles, now at special prices
Έκπτωση
Brown Faux Leather Culotte Pants
Brown Faux Leather Culotte Pants
Τιμή έκπτωσης
€27,00
Κανονική τιμή
€39,90
Έκπτωση
Embroidered Brown Knitwear Sweater
Embroidered Brown Knitwear Sweater
Τιμή έκπτωσης
€42,00
Κανονική τιμή
€59,90
Free Shipping
On orders over €50
Easy Returns
30-day return policy
Secure Checkout
100% secure transactions
What our lovely customers say
Filareti and her whole team are amazing!! They're always there to answer any questions and help you find exactly what you need!! I've been going to the store for over 4 years and have bought everything from home decor to plants and even clothes. Everything is wonderful!!! 🫶
Evi
I wanted to congratulate you on your service and interest in me. Thumbs up for F by Φ… Keep crushing it 😜
Vivi
In addition to having fantastic and well-selected items (I've already shopped 2 times), their kindness and the attention they give to the order exceeds all expectations. The packaging is very careful, they made preparations for me to gift some things that I received and in general I give the 5 stars with all my heart! Go on like this!
Katerina-Evgenia
Just received the super perfect shirt and it is even better than what I expected. Perfect fit and fabric. Thank you very much for the flawless customer service <3
Rita
Our Story
At f by φ, we believe in feel-good fashion and thoughtful interiors. Founded in 2019, our concept store is more than just a shopping destination—it's a carefully curated space where fashion, design, and community come together.
From timeless wardrobe staples to beautifully crafted home pieces, every item in our store is chosen with purpose. We focus on effortless style, quality craftsmanship, and pieces that inspire confidence—whether it’s a dress that moves with you from day to night or decor that turns your space into a sanctuary.
Over the years, f by φ has evolved from a cozy boutique with a café into a brand that champions self-expression, sustainability, and feel-good experiences. We’ve hosted everything from yoga sessions and mindfulness gatherings to artisan workshops and pop-ups, always staying true to our vision of creating a space where people connect, explore, and celebrate creativity.
Today, our passion extends beyond our physical store. With worldwide shipping, we bring our carefully selected collections to customers across the globe, from Canada to Thailand, the US, and throughout Europe.
Welcome to f by φ—where fashion meets feeling good.
✨ Shop online or visit us in-store, Dimitrakopoulou 65-67 Koukaki, Athens.
Opening Hours:
Monday 10am-3pm
Tuesday 10am-2pm & 5pm-9pm
Wednesday 10am-3pm
Thursday 10am-2pm & 5pm-9pm
Friday 10am-2pm & 5pm-9pm
Saturday 10am-4pm