Fresh drops
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Eos Mini Knit Dress
Regular price €64,90Regular priceUnit price / per -
Suede Cordelia Mini Dress Camel
Regular price €69,90Regular priceUnit price / per -
Suede Cordelia Mini Dress Chocolate
Regular price €69,90Regular priceUnit price / per -
Suede Cordelia Mini Dress Beige
Regular price €69,90Regular priceUnit price / per -
Knit Maya Midi Dress
Regular price €54,90Regular priceUnit price / per -
Sold out
Black Crop Top
Regular price €29,90Regular priceUnit price / perSold out

Home Treasures, Reimagined for Fall
Swimwear you’ll love all year long
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Thalassa Tropical Bikini Bottom
Regular price €28,90Regular priceUnit price / per -
Coraline Crinkle Bikini Set - Bordeaux
Regular price €28,90Regular priceUnit price / per -
Midnight Bloom Perfect Cutout Swimsuit / Bodysuit
Regular price €44,90Regular priceUnit price / per -
Thalassa Triangle Bikini Top
Regular price €28,90Regular priceUnit price / per

Let's meet in person
From flowers to fashion, f by φ has always been about feel-good treasures. Discover our journey. Our Concept Store is located in Koukaki, Dimitrakopoulou 65-67.
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What our lovely customers say
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Vivi -
"I wanted to congratulate you on your service and interest in me.
Thumbs up for F by Φ…
Keep crushing it 😜" -
Katerina-Evgenia -
"In addition to having fantastic and well-selected items (I've already shopped 2 times), their kindness and the attention they give to the order exceeds all expectations. The packaging is very careful, they made preparations for me to gift some things that I received and in general I give the 5 stars with all my heart! Go on like this!"
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Rita -
"Just received the super perfect shirt and it is even better than what I expected. Perfect fit and fabric. Thank you very much for the flawless customer service <3"
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Maria -
"Ok I have no words. They have never helped me more precisely with the sizes! Thank you so much. And the gift inside and the card and the whole packaging..... I felt so special! I wish you many, many more years of business and you just won another customer"
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Domna -
"Great surprise to find a handwritten card in my package! It is very important to keep human contact and appreciation alive. Congratulation, continue like this!"