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Effortless Fashion

Discover timeless styles for every occasion.
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Let's meet in person

Our Concept Store is located in Koukaki, Dimitrakopoulou 65-67.

About us

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What our lovely customers say

  • Vivi -

    "I wanted to congratulate you on your service and interest in me.

    Thumbs up for F by Φ…
    Keep crushing it 😜"

  • Katerina-Evgenia -

    "In addition to having fantastic and well-selected items (I've already shopped 2 times), their kindness and the attention they give to the order exceeds all expectations. The packaging is very careful, they made preparations for me to gift some things that I received and in general I give the 5 stars with all my heart! Go on like this!"

  • Rita -

    "Just received the super perfect shirt and it is even better than what I expected. Perfect fit and fabric. Thank you very much for the flawless customer service <3"

  • Maria -

    "Ok I have no words. They have never helped me more precisely with the sizes! Thank you so much. And the gift inside and the card and the whole packaging..... I felt so special! I wish you many, many more years of business and you just won another customer"

  • Domna -

    "Great surprise to find a handwritten card in my package! It is very important to keep human contact and appreciation alive. Congratulation, continue like this!"

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